Growth Led Podcast

Importance of Content & Messaging in Marketing & Sales - a conversation with Kate Bradley Chernis from Lately

June 28, 2020 Craig Zingerline Season 1 Episode 5
Growth Led Podcast
Importance of Content & Messaging in Marketing & Sales - a conversation with Kate Bradley Chernis from Lately
Chapters
Growth Led Podcast
Importance of Content & Messaging in Marketing & Sales - a conversation with Kate Bradley Chernis from Lately
Jun 28, 2020 Season 1 Episode 5
Craig Zingerline

In this episode of the Growth Led Podcast I interviewed Kate Bradley Chernis. Kate is the CEO of Lately and a world renowned content strategist and messaging guru who also happens to be a former Rock and Roll DJ serving 20 million listeners as Music Director and on-air host at Sirius/XM. After seeing Kate blow people’s minds on her views and experience with content and messaging - I knew I had to get her on the show.

We cover themes like:

  • Content and messaging and the relative importance of getting this right for your company
  • How does user psychology and personas play into your messaging? 
  • What are some things that have worked really well?
  • Why “checkout” is the absolute worst phrase you can possibly use in marketing and sales messaging. 
  • How experience in radio influenced Kate's marketing overall
  • Why it's important to have a human in the room when doing sales and marketing (hint: you can't automate everything!)
  • and much, much more!

Visit TryLately.com to learn more

Support the show (https://bit.ly/growth-101-free)

Show Notes

In this episode of the Growth Led Podcast I interviewed Kate Bradley Chernis. Kate is the CEO of Lately and a world renowned content strategist and messaging guru who also happens to be a former Rock and Roll DJ serving 20 million listeners as Music Director and on-air host at Sirius/XM. After seeing Kate blow people’s minds on her views and experience with content and messaging - I knew I had to get her on the show.

We cover themes like:

  • Content and messaging and the relative importance of getting this right for your company
  • How does user psychology and personas play into your messaging? 
  • What are some things that have worked really well?
  • Why “checkout” is the absolute worst phrase you can possibly use in marketing and sales messaging. 
  • How experience in radio influenced Kate's marketing overall
  • Why it's important to have a human in the room when doing sales and marketing (hint: you can't automate everything!)
  • and much, much more!

Visit TryLately.com to learn more

Support the show (https://bit.ly/growth-101-free)